Friday, November 13, 2009

New Lotus Esprit


Ever since Lotus discontinued its iconic supercar after a 28 year long run in 2004, the company has been missing a true flagship product. Ever since the Esprit faded out, the Lotus brand became synonymous with perfect-handling, but tiny, track-day sportscars like the Elise and the Exige. Recently the Evora shook things up and demonstrated to the world that Lotus hasn�t lost its touch. To regain the brand�s lost fame as a serious supercar manufacturer, the bosses at Lotus have given a green signal to the development of an all new Esprit.



Lotus� CEO Danny Bahr expressed it as the �Ultimate expression of the brand�. Given that it�s a Lotus, awesome handling is a given. But this wont be a Toyota engined sportscar. The Lotus V8 will most likely make a comeback. Lotus is targeting a power to weight ratio of 275 to 325 bhp per tonne, which will put it squarely against the likes of the Audi R8 V10.

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