BMW has confirmed that it will roll out its 5 series (F10) in India by the 30th of April which is a few months earlier than the actual date of its launch. The German manufacturer�s saloon however is slated for a few month later launch in Europe.
Originally, the German car maker had scheduled the launch of the car between the July-September period. Thus, the earlier-than-scheduled launch has proved to be a surprise to the Indian market. We can say that Newton�s third law has been applied here (every action has an equal and opposite reaction). BMW had to react aptly to its rival, Mercedes� action of introducing the new E-class and discounted sale of its 5-series, by introducing the new model as soon as possible. The firm has provided its Chennai plant with all necessary equipments and facilities for the 5-Series. The firm has also achieved record time shipping of its knocked down units to assemble the models well before time.
Mercedes managed to sell 642 E-class models in the first quarter of 2010 where in the other hand, BMW could only manage to sell 305 5-series. BMW expects to recover its market share in the luxury car segment with the introduction of the all new 5-series.
There is no confirmation as in which models of the 5-series will be available in India. However, there is a possibility for the 535i and 530d to hit the streets for sure.
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