Showing posts with label Fiesta. Show all posts
Showing posts with label Fiesta. Show all posts

Friday, July 8, 2011

New Ford Fiesta launch on 14th July: Read our road test

Ford has been playing hide and seek with the journos about the launch dates of the new Ford Fiesta. The company gave us a preview of the car months ago, via the Fiesta cafe, but didn�t breathe a word about the launch dates. Then Ford India called us to Bangalore for a day long drive to Mysore and back, no word on the launch yet! Finally, after having seen and studied the response to the new Fluidic Verna to form a proper marketing strategy, the company seems to have decided to reveal the launch dates. The Fiesta is hitting the streets on the 14th of July.

Since the car has not been launched, Ford India have not revealed the price. The Fiesta has some good features which no other cars in its segment have, such as Cruise Control. The voice activated controls too are a rare feature, with the Linea being the only other car in the segment to have a similar system. Our logic says that Ford India will launch the car at a price which is slightly lower than the Verna and the Vento. Nothing official, but that�s what we think, as Ford, with the Figo�s success now know how a right price tag can do wonders to the sales of a good product.

As stated earlier, we have driven the car, and put up a very detailed road test review of the website as well. You can follow this link to read the road test review of both 1.5 TiVCT and TDCi engines.

As always, bank on us to bring you a live launch coverage of the car.

What should be the correct pricing for the top end diesel variant of the car? Do let us know your views.

Friday, June 17, 2011

New Ford Fiesta 1.5 Ti-VCT / TDCi road test review

New Ford Fiesta road test / review

The new Fiesta, as all of you would reckon has a humongous task at hand. The Fiesta Classic or the previous generation Fiesta used to be the gold standard in handling and driving dynamics for cars this side of Rs. 10 lakh. Does the new car have the goods to take forward the sporty legacy of its predecessor? Also, with the competition heating up in the C segment with new entrants like the Vento and Verna, does the new Fiesta has the stuff to make a mark for itself? We took the car for a drive around Bangalore for a day, and tried to unravel the virtues, wonders and vices of this smart looking new car from Ford stable. Here�s what we experienced

New Ford Fiesta � Genesis

The Fiesta has made a good name for itself internationally for being a solid built car offering great ride and handling with a generous list of features thrown in. After the humongous success of the Figo, to introduce a new crusader in the fast growing C-segment had to be the natural next link in the chain of progression for Ford India. The Fiesta, even after being a natural choice wasn�t a tailor made product for the Indian market. It had to be tweaked on several aspects such as ride quality, which is quite firm on the European version. Ground clearance had to be increased and there had to be a new choice of powertrains suiting Indian conditions better. Continuing with the currently available engines was an option, but offering the same old engines would have, to an extent subdued the excitement surrounding the new car.

A team of designers, engineers and vehicle dynamics specialists was deputed to get the Fiesta altered for the Indian conditions, and after more than two years of research, development and testing, and India specific version of the car was ready.

Design and styling

The new Fiesta comes across as a dynamic, sporty and ready-for-action car on the first look, especially from the front. The sharply styled headlamps make no bones about the athletic overtures of this car. The three multi focal barrels housed within the external elongated and swept back assembly go a long way in underlining the dynamic character of this car. The huge central air-dam, generously flared wheel arches and chiselled flanks of the bonnet further augment the feeling of athleticism.
The front forward, toned, muscular theme is carried forward in profile as well. There is an extremely pronounced crease running across the waistline of the car, emanating from the front wheel arches and merging into the rear fender. The waist line crease is accompanied by a parallel running line on the lower portion of the doors. Together the two lines create what would be an automotive equivalent of a horse�s tendons. Unlike a few other cars in its segment, this one is not out here to exude elegance or subtlety. It�s bred for a dash, and that�s what its exteriors convey � at least from the front and the sides.

However, the design seems to lose its way slightly as you approach the rear. The wraparound roundish tail-lamps don�t quite talk the same language as the sharply styled, elongated front headlamps. When looked at from the rear three quarters, the Fiesta looks relatively bulky. There are some elements which try to lend some muscle to the rear such as the extended lip on the top of the boot and the chiselled bumpers, but the effect isn�t quite as dynamic as the front. More horizontally positioned and sharply styled tail-lamps matching the headlamps in would have helped.

Engine and gearbox

The new Fiesta is offered with two engine options � a 1.5-liter TiVCT petrol with variable valve timing, and a 1.5-liter TDCi turbo diesel with intercooler. As goes with most modern similar capacity petrol-diesel engine variants on most new car models, the diesel mill is the pick of the two. Both engines are mated with a five-speed manual transmission, more on which later.

The 1.5-liter TDCi engine, as some of you would have assumed by now, is a development over the 1.4-liter TDCi unit which powers the Fiesta Classic and once used to propel the Ikon as well. In its latest version, the powerplant not only gets to displace more cubic centimetres, but also gets an intercooler. Peak power and torque outputs from the newly developed engine are rated at 91 BHP @ 3750 rpm and 204 NM @ 2000 � 2750 rpm respectively. The highlight of the engine is its smooth power and torque delivery, along with class leading fuel efficiency. ARAI has rated the new Fiesta�s 1.5-liter diesel mill with a fuel efficiency figure of 23.5 kmpl.

Driveability was always one of the older generation diesel Fiesta�s best known virtues. Thankfully, the new Fiesta is no different. The power delivery is progressive, and bucketloads of torque is available from lower down the rev range. Although the engine comes into its element only after you have taken it past the 1800-2000 rpm, the build-up begins way before the mark. The pull from the 1.5-liter mill is sufficient to keep you rolling without any splutter from as low as 1200-1300 rpm onwards in city traffic. Talking of the stop start city traffic, we found the clutch of the diesel Fiesta on the heavier side. On driving in bumper to bumper traffic situations, operating the clutch pedal over a long period turns out to be a fatiguing affair, as we realised on our way out from the congested Bangalore streets.

Once on the highway, and given a chance to extend its legs, the diesel Fiesta is a much better car to drive. In-gear acceleration is great, the response from the engine is quick and overtaking happens without having to play around much with the clutch or the gearstick. Redlined at 4500 rpm and marked all the way up to 6000rpm, the engine remains responsive and shows keenness to move forward over a wide range of revs. The Fiesta diesel is no scorcher, but with its linear power delivery, great driveability, and reasonable punch, it should be able to delight a discerning enthusiastic driver when needed.

Gearshift quality is good, but we have experienced better, more precise shifts on Ford cars. I am not complaining, but I really have experienced better shift quality on Ford cars in the past. There is a certain degree of notchiness to the shifts and you can feel the gates if you are slightly rough with the shift action.
All in all, the new 1.5-liter engine impresses as a practical, fuel efficient and driveable unit, which can deliver some excitement too, when required.

The surging price of petrol has forced carmakers shift their focus from outright performance to good driveability and optimum fuel efficiency. The Fiesta�s 1.5-liter Ti-VCT petrol engine too is tuned more towards being worldly wise than exuding flamboyance. While the driveability factor of the new engine did impress us, it isn�t quite a hooligan. The power and torque output figures from the new engine are 110 Nm @ 6045 rpm and 140 Nm @ 4500 rpm. While the 0-100 sprint time for the petrol variant (at around 11s against the diesel variant�s 14) is quicker than its diesel counterpart, in the real driving conditions, the diesel feels more potent and eager to thrust forward. There is a throaty tone to the exhaust which sounds sporty and gets even more sonorous when the engine sound joins in after 4000 rpm. However, the petrol version of the car doesn�t quite go as well as it sounds. It�s smooth, responsive and very linear in terms of the power delivery though. To best it all, just like its diesel counterpart, the petrol variant too delivers astounding fuel efficiency, rated at 17kmpl by ARAI. The clutch on the petrol variant is lighter than the diesel variant, making shifts less of a hassle in stop start traffic conditions.

Cabin quality, space and comfort

We can state in no equivocal terms that the Fiesta boasts of the sportiest driver and front passenger seat on any car in, or below its segment. Extremely well bolstered, the front seats hold you tight and provide superior lateral support along with great back and thigh support. There is a problem though. If you are more than hundred kgs and have a fat behind, it�s going to spill over the bolstering, and you won�t be very comfortable. Basically you need to be in reasonable shape to enjoy the sporty and comfortable front seats of the new Fiesta to the fullest.

The space at the backseats isn�t best in class. Headroom and knee-room is just about sufficient and those who like spending their time on the back bench won�t be too pleased. There is a central armrest with cup holders on the top end variant though. Ford India�s top management, during an interaction with Motoroids during the unveiling of the Fiesta in Delhi clarified that the company�s isn�t exactly focusing on the family guy with this one. The focus in on the enthusiast who likes driving himself, with the family coming into picture only once in a while. New Fiesta, like its predecessor has driving dynamics, handling, and steering feedback as its biggest virtues, and while back seat space is reasonable, it�s not impressive by any measure.

Ford India has worked extensively on making sure that the in-cabin noise is reduced to a bare minimum. NVH levels in the Fiesta, as represented by Ford India via a presentation to the journalists are substantially lower than its rivals. We�ll have to agree with their claims as the noise insulation within the cabin was actually impressive. There is hardly any wind and road noise filtering into the cabin, making the interior of the Fiesta quite a tranquil space on smooth surfaces.
There aren�t many storage spaces within the Fiesta�s cabin though. Apart from a recess ahead of the gear shifter and bottle holder behind it, there aren�t any other cubby holes for the front passenger to store knick-knacks. The doors have map pockets, and there is a small glove box too, but that�s about it. If you are used to having many storage spaces in your car�s cabin to pop stuff into, you won�t be too happy.

The quality of the material used on the dashboard is absolutely top notch. The same, however, cannot be said about the quality of the plastics on the door panels. For a car in this segment, the expectations of the customer are soaring high with every passing day. With new entrants like the Verna having raised the bar quite a bit in terms of quality and finish of the materials, the plastic quality on the new Fiesta�s door panels, and a few other parts doesn�t excite us too much. The centre console has been designed well, and is quite intuitive to use too with reasonably sized buttons expressing their functions very clearly. The contoured steering wheel is nice to hold, though a bit more chunkiness would have felt better for this kind of a sporty car. The red coloured display on the centre console and the instrument cluster delivers information in a very readable and functional way, but somewhat lacks in terms of modernity and jazz factor. Car information displays have gotten better over a period of time, and even small cars these days are offering cooler looking displays. While full marks go to Ford for the functional aspect of the switchgear and display, we really think it could have done with looking a bit more contemporary and cool. Chevrolet Beat�s display can be a good example to demonstrate what the modern versions of such displays look like.

Features and details

The Fiesta is quite a feature rich car and introduces a few firsts in its segment, with Cruise Control being the most prominent amenity in the list. Voice activated A/C, stereo and phone controls may not be an absolute first in the segment, but come across as a great and rare feature nonetheless. You can select tracks from your CD/USB, make calls, increase or decrease cabin temperature and do a lot of other stuff with the voice activated controls. We tried the voice activated controls on our way to Mysore and back, with around 70% success rate. The system works well most of the times, except sometimes when it either doesn�t understand your command or takes it as some other command. USB and Aux-in feature, with sockets placed behind the gear shifter, is integrated in the music system which sounds reasonably well at low to medium volume, but tends to lose quality as you turn the volume towards full blast.

Stereo controls are located on the left hand side of the steering wheels, while the Cruise Control buttons rest on the right hand side. You can increase or decrease cruising speed, cancel it when not needed, and resume it once you find an open stretch ahead. The voice controls gets activated once you press the �speak� button placed behind the steering wheel on the lights stalk. The tip of the very same lever acts as the toggle button various displays on the instrument cluster, switching between average speed, average consumption, instantaneous consumption, distance to dry and a sea of other useful information. Interestingly, the wiper and headlight control stalks are on the �wrong� side from the Indian point of view, as they have been lifted straight from the international variant.

ABS and twin front airbags are features that we expect on a car in this segment, and Ford India duly obliges. There is another feature christened Pull Drift Compensation by Ford, and introduced in the new Fiesta. What it does is, calculate the steering inputs on a constant basis while you are on the move, especially on the highway, and adjusts steering inputs required to compensate for unwanted disturbances such as undulations on the road and crosswinds. It tried to feel it working, but didn�t quite manage to.

Automatic climate control, auto retracting electric mirrors, electric ORVMs, driver side auto up and down window, child lock, remote locking for doors from the front and rear parking sensors are a few other features that need a mention.

In terms of looks and aesthetics, the interior of the Fiesta makes for a nice place to be in. The instrument binnacle, along with the contoured height adjustable steering wheel makes for a sporty look. A/C vents at the edge of the dashboard adopt the trusted round design. The vents flanking the center console look good with their vertical trapezoidal shape.

Overall, the Fiesta comes across as a reasonably feature packed car which scores highly in terms of functionality but lags a bit when compared with its rivals in terms of the premium feel, backseat space and lavishness within the cabin.

Ride quality, handling and driving dynamics

Good driving dynamics form an essential part of any Ford vehicle�s DNA. The Fiesta is known to be an excellent handler, but the ride quality on the European version is slightly on the firmer side. For the Indian version, Ford engineers have managed to make the ride softer by increasing the tyre profile and tweaking the suspension a little bit. The exercise has also raised the ground clearance by 15mm to make the new Fiesta even more suitable for the Indian roads.

The Indian Fiesta offers a ride quality which is slightly on the firm side, even with the higher profile tyres. However, there are no issues with ride comfort as the suspension is adequately absorbent and well damped. The real virtues of the set-up come to the fore when you push the Fiesta to its limits, especially around corners. Unfortunately the drive from Bangalore to Mysore via NICE road didn�t comprise of many twisties, so we weren�t really able to appraise the handling prowess of the new Fiesta completely. It was a shame, really, as handling and driving pleasure are supposed to be THE biggest virtues of the new Fiesta, and we would really have loved to take the car to its limit on that parameter. We did, however manage to do some handling tests with some high speed double lane change manoeuvres and pushing it hard around some long sweepers. And the Fiesta did deliver the goods. The car responded to directional inputs at speed without any drama. Body roll is minimal and you don�t need to dial in additional steering inputs to compensate for weight transfer after a hard steering manoeuvre at speed.

There is plenty of feedback from the steering wheels, which keeps getting progressively heavier with speed. The Fiesta feels like a solid, sure-footed and planted car at high speeds, with the steering getting lighter to aid manoeuvrability at low speeds within the city.

Overall

The Fiesta continues to stay true to its legacy in its newest avatar � at least in the handling department. The diesel engine is a good combination of power and driveability and is definitely the pick of the two powertrains. We think the petrol engine could have done with a bit more poke.
Ford is making no bones about the fact that the new Fiesta is a driver�s car. They are trying to target the family guy with this one, and that�s one reason why we didn�t mind the lack of backseat space much. The company is targeting a niche, and with its great handling, sporty styling and driver centric features, the Fiesta manages to hit the bull�s eye.

Loaded with great features, the Fiesta is an amazing car if you love driving yourself. For most such people, things like the quality of fabric, or feel of the plastics doesn�t matter much. And if you are one of them, you�re going to have a lot of fun in this new baby from Ford.



Thursday, June 9, 2011

New Ford Fiesta Engines Unveiled

Ford has finally put an end to speculation and unveiled the engine options for their kinetic design wrapped � New Ford Fiesta at Bangalore.Unlike what was expected, both petrol and diesel engines for the new Fiesta have a cubic capacity of 1.5-liters.

The new engines offered are the 1.5 lit Diesel and the 1.5 lit Petrol engine. The 1.5 lit diesel is actually the upsize of the 1.4 Duratorq engine and now features an inter-cooler. Power figures for the Diesel are 89.72bhp which is quite respectable and a healthy 20.81kgm of torque. The diesel engine reasonably powerful, but its real virtue is fuel efficiency. The engine returns a best in class 23.5kpl fuel efficiency according to the ARAI test cycle.

The 1.5 lit petrol engine is the downsized version of the 1.6 lit petrol engine which did duty on the previous Fiesta which is now the Fiesta Classic. Power produced on the petrol engine is an impressive 108.46bhp and comes with Twin Independent Variable Camshaft Timing (Ti-VCT). The 1.5 petrol engines also boast best in class fuel efficiency of 17kpl.

Both the engines are mated to the 5 speed manual gearbox and we can expect a twin clutch auto-box later some time. As a total package the Ford Fiesta has a host of new features which are new to the Indian industry like the Voice control features whose videos we have showcased earlier. New Fiesta also features Cruise control which is a great inclusion for its class. Then there are other goodies like USB\AUX, rear parking sensor, Electric Power Steering which has a pull drift compensation which helps in the stability of the car.

With best in class fuel efficiency and a smart package new Ford Fiesta seems to have got the equation right. It will be interesting to see how the new Ford Fiesta is priced. What should be the right price of the car according to you?

Tuesday, April 19, 2011

New Ford Fiesta first impressions, and everything else you wanted to know


As we informed you earlier, we were at the unveiling of Ford�s new Fiesta in Delhi. Although the company didn�t reveal the price of the car or the specifics about the engines, it was sufficiently clear with the brief that the new Fiesta is designed around the driver, and is not joining the rat race to appease the good old family man. Ford is tagging the new sedan as a �premium� offering, which hints at a �premium� pricing when the car is officially launched in the next 1-3 months.

Ford India�s President and MD, Michael Boneham, along with the top guy at marketing, Nigel Wark insisted that the Fiesta has been built keeping in mind the young at heart who love to drive. According yto the management duo, more than anything the new car will redefine the dynamic ability and the fun-to-drive factor in its segment. The earlier, Fiesta (now the Fiesta Classic) was itself was the best driver�s car this side of Rs. 10 lakh, and the new car, according to9 the company officials, will take thr driving pleasure to a new level altogether. Now that�s quite a tall claim to make, we hope Ford India lives up to it. The front driver�s seats are almost like those racing Recaro buckets though, with incredible amounts of support from that side bolstering. the driver and front passenger�s seats wrap the occupants around and put them into �enthusiast� mode right from the word go.

When we questioned Mr Boneham about the relatively less airy and not so expansive back bench, he again cited the focus on the driver. When we questioned him whether a product that doesn�t focus on the confort and space at the back seat work in a country like India, his reply was �our decision is based on extensive market research that Mr Wark and his team has conducted throughout India. There is indeed a big market for cars in this segment which are fun to drive and make the driver happy.� While we were apprehensive about the possibility of such a driver-centric product doing well in terms of volumes, the skepticism was laid to rest with a rather frank statement by the MD. According to him, the Fiesta is not meant to very large volumes, it is targeting a certain niche, and as long as it succeeds in meeting that target, it would be a successful product in Ford�s eye. Now that�s really rational. To expect the Fiesta to take the fight to the Honda Citys of the world in terms of numbers would have been asking for a little too much. Then gain, if the Fiesta, with its unique character unlocks the floodgates of sales, it would have recreated the magic of Fiesta all over again for Ford India. The unveiling of the car met with resounding a resounding �wow!� by the public overlooking the �Fiesta Cafe� from various levels of the mall.

The Fiesta is a nice looking car. It�s well proportioned and looks very aggressive and dynamic from the front. The triple barrel treatment given to the elongated headlamps really works in favour of the car�s sporty character. It�s reasonably big, but one would instantly consider it to be slightly smaller than the City and the Vento. It�s decidedly more youthful looking than the other two though. The rear and too is well proportioned and look nice, not as sporty as the front end though.

The Fiesta will pack in quite a few unique features for its class. Here�s a list

1. Cruise Control
2. Voice driven controls for making a phone call, changing tracks or increasing volume for the audio system and A/C Climate Control
3. A Jazzy looking center console
4. Exceptionally well bolstered front seats
5. USB / Aux-in connectivity
6. Quietest cabin in the class (as claimed by Ford)
7. Rear parking sensors
8. Dual front airbags
9. ABS + EBD
10. A cavernous boot

Some of the things we didn�t like too much about the Fiesta

1. The back seat space isn�t the best in class, in fact it�s quite cramped
2. The quality of plastics, especially in the door panels isn�t too great

A lot will depend on the pricing of the new car. It�s looking like a good product, but if Ford price the new Fiesta too optimistically, it would not click. We are a little worried about the usage of the word �premium� a little too often by the Ford management. The new Fiesta looks like one hell of a promising car for the driving aficionados, if it really handles the way the company�s top management claims it to.

The new Fiesta, as predicted earlier, will be powered by two engines. A Ti-VCT petrol with 105PS and 150Nm (most likely a turbo) and a 1.6 TDCi diesel with 110 PS.

Hope to get our hands behind the wheel of this baby soon, and bring a detailed road review. Stay tuned..

Sunday, April 17, 2011

Ford Fiesta Launch live updates, pictures and details

Fiesta cafe unveil was more of an unveiling ceremony than a proper launch. The prices have not been announced yet, and the car is expect to be officially launched in the next two moths. Here�s what we liked about the n ew Fiesta
  • Nice looking, mobile phone inspired central console
  • Voice recognition system for phone dialing and other functions
  • Best in class front seats � very well bolstered, offer great support and comfort
  • Cruise Control
  • Great looks, the headlamps with that triple barrel effect and thos blacked out exteriors look stunning

Here�s what we didn�t like too much

  • Space at the back seat isn�t as much as we expected
  • Quality of plastics on the panels isn�t too great (then again, this may just be a prototype)
Here�s the press release�

All-new Fiesta Wows Indian Customers at Fiesta Caf� Reveal

  • Ford India unveils the all-new globally acclaimed Fiesta Sedan � with its eye-catching kinetic design, world-class quality, convenience, and comfort, with rich interiors and voice-activated entertainment and communication consoles � as its premium sedan offering in India
  • Dazzling new interactive Fiesta Caf� experience accompanies the reveal at an upmarket Delhi shopping mall
  • Digital ambience, imagery and activities invite all to see, touch and experience the car
  • The all-new global Fiesta brings a mix of comfort, performance and connectivity that extends an `always connected� feel, previously unseen in its segment

New DELHI, 14 Apr., 2011 � The all-new Fiesta enthralled customers in India at a first ever Fiesta Caf� reveal at the Select CITYWALK Mall in Saket, New Delhi today. Taking the crowd of urbane shoppers by surprise, the innovative digital Fiesta Caf� pavilion revealed the latest new-generation wheels from Ford to complement their active lifestyles and persona � the all-new Ford Fiesta.

The Fiesta four-door premium sedan arrives in India with a tremendous reputation built on the back of an amazing track record of auto award wins, critical acclaim and record-breaking sales. The car has topped international sales charts including over 1 million sales worldwide, and has wowed customers, critics and dealers alike globally.

�The new Fiesta will be a segment-leading product in India with intuitive first-in-class smart features and fuel economy that raises the bar in every way,� said Michael Boneham, president and managing director of Ford India, unveiling the car. �Fiesta is a dynamic, premium car that elicits an emotional response from both the observer and driver,� he added.

Bold kinetic design

Fiesta�s striking new design is a perfect match for the upwardly mobile and strongly independent Indian customer who wants to make a style statement with his new set of wheels.

Fiesta�s kinetic design imparts a sense of movement � even while standing still � harmonising �unmistakeably Ford� character elements to reflect a strong identity, enabling Fiesta to project an air of confidence, style and individuality. Sleek wraparound �Foxy eyes� headlamps sweep back sharply, hugging the sides of a sculpted, clamshell bonnet. Prominent wheel arches reflect muscularity, athleticism and confident handling. From the side, the Fiesta looks like a sprinter ready to spring out of the starting blocks.

Intuitive, aesthetic interiors

The all-new Fiesta�s seductive and aesthetic interiors reveal an advanced technological cockpit which is intuitive and impressively modern.

Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colours and comfortable, supportive materials make the interior as individual as the driver. The instrument panel centre stack � focal point of the new Fiesta interior � was designed to feel as useful and intuitive as the keypad on a mobile phone. Designers found inspiration in modern consumer electronics to create the futuristic look and feel of the Fiesta�s cabin and driver controls. This new approach to form and function is a reflection of Ford�s Human Machine Interface (HMI) strategy. With high-quality finishing touches in its interior, appealing contemporary materials and user interfaces inspired by the latest personal electronics, the all-new Fiesta is no ordinary car.

Superior driving dynamics

New Ford Fiesta models feature modern, fuel-efficient powertains that deliver exceptional power, class-leading fuel economy and reduced CO2 emissions.

Powered by new top-of-the-line Ti-VCT petrol and TDCi diesel powertrains developed for India, the new sedan delivers excellent handling in city as well as highway conditions, without sacrificing its essentially sporty character. It also comes equipped with Cruise Control that adds to ease of driving and is a first for its segment.

Extreme entertainment and comfort:

A first in this segment, the Fiesta is equipped with smart Voice Control technology paired with Bluetooth, which provides wireless connectivity to a mobile phone. The Voice Control feature allows the use of one�s voice to take control of multiple devices and to make and receive calls, change the radio station, climate control settings or music track, while the music plays through a six-speaker sound system.

�The new Fiesta includes several exciting entertainment and comfort features keeping our Indian customers in mind. We believe the personal electronics inspired centre stack will be a hit among our gadget-savvy customers for whom technology is a way of life � with its purposeful functionality and aesthetics,� said Nigel Wark, executive director, Marketing, Sales and Service, Ford India.

�The introduction of the Fiesta further supports our One Ford strategy of providing a full family of vehicles that lead in safety, quality, fuel efficiency and innovative technology,� Boneham added.

�Fiesta, which we believe is the right sedan that befits the desired esteem and attitude of our customers, will add further dynamism and diversity to our showrooms nationwide.�

Fiesta Caf� experience

Realising that the Fiesta is an all-round expansion of the personality of the young and upwardly mobile customer with its new connectivity and entertainment features, Ford introduced a unique and interactive �Fiesta Caf� at its reveal pavilion.

Customers can walk in to the caf� and soak in the Fiesta ambience amidst a digital media environment, cool gadgets and imagery. While a �Fan Wall� beams live social media feeds about the Fiesta, sonic chairs with integrated speakers invite the customers to sit awhile and learn more about the sedan�s new features via iPad applications and an all-new Fiesta menu caters to their tastes.

The caf� is expected to be a huge attraction among Fiesta enthusiasts with crowds thronging it to check out the cool all-new sedan and its enthralling array of smart features.

The new Fiesta, which will be built at Ford�s Maraimalai Nagar plant, is the first model to be introduced under a plan announced by the company last year to launch eight new global Ford vehicles to India by the middle of the decade.

�This youthful spirit is complemented by a dazzling array of smart technologies and features designed to provide a safer and more comfortable ride � features that will engage a whole new segment of customers to drive Ford�s momentum in India�s high volume and fast growing passenger car B-segment,� Wark concluded.

Wednesday, May 5, 2010

Fiesta reaches 1 Lakh Milestone

Ford has been doing quite good since the recent times in the Indian market. The Ford Figo which has been launched lately has been selling in good numbers. We also reported to you that, looking at the good sales of the Figo, Ford might just roll out another small car in India. It has been 4 years since India has got the Ford Fiesta. In these four years, the Fiesta has finally reached the level of 1,00,000th unit to be produced. The Fiesta is manufactured from Ford India�s Chennai manufacturing plant.

The 1,00,000th Fiesta was driven out by Ford India's president and managing director Michael Boneham in the presence of executive director, Marketing, Sales and Service, Nigel Wark; Sandip Sanyal, executive director of Operations. Hundreds of Ford India employees were also present at the final assembly to relish the moment of pride.

Michael Boneham, president and managing director of Ford India said, ''After a terrific sales record in March and April, the rolling out of the 100,000th Ford Fiesta is a truly special moment for Ford India. The event marks a new milestone for us.'' ''Ford Fiesta continues to make us feel proud and is a significant product in our portfolio. The popularity of the Fiesta testifies that more and more customers have been reassured by its quality, features and performance. The sale of the 100,000th Fiesta is testimony to our strong customer appreciation for the Fiesta,'' he added.

The Ford Fiesta is well known for its mind boggling fuel efficiency. The car is powered by a 1.6-litre TDCi common rail engine.
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