With a lineup that comprises only three models � the XK coupe and cabriolet, XF sedan and XJ flagship limousine �, Jaguar needs a smaller, more affordable car in order boost sales and successfully compete with the likes of the BMW 3-series and the rest of Germany's premium offerings such as the Mercedes C-Class and Audi A4. According to the brand�s new global director, Adrian Hallmark, the automaker is currently considering a small sports car positioned below the XF that could spawn numerous variants including a four-door sedan.
�We need different models. We need lower priced models�, said Hallmark. �Whether we do one, two or three body styles, we can still decide. But we have to be in the lower price.�
The process is still in its initial phase and it�ll take at least four years until Jaguar will bring something to the table, but Hallmark promises that the new model won�t be anything like the ill-fated, Ford Mondeo-based X-Type that was first offered a decade ago.
�We don't want to be fighting it out in the fleet business with little engines and small wheels and discounted 25 percent�, he said. �If we go into the smaller car market, we want to build elegant cars with great technology that give a sense of occasion and position us above that competition -- where Jaguar should be.
�We need different models. We need lower priced models�, said Hallmark. �Whether we do one, two or three body styles, we can still decide. But we have to be in the lower price.�
The process is still in its initial phase and it�ll take at least four years until Jaguar will bring something to the table, but Hallmark promises that the new model won�t be anything like the ill-fated, Ford Mondeo-based X-Type that was first offered a decade ago.
�We don't want to be fighting it out in the fleet business with little engines and small wheels and discounted 25 percent�, he said. �If we go into the smaller car market, we want to build elegant cars with great technology that give a sense of occasion and position us above that competition -- where Jaguar should be.
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